Because, Helvetica.

    I'm a huge fan of typography. Naturally, when I got to Solomon's "The Power of Punctuation," I started nerding out. We recently read an article for the Writing Center titled, "Clarity," whose author I cannot find on the copy I was given. I was opposed to reading an entire article on grammar and punctuation. Mostly, because I have grown up in extreme privilege when it comes to these ideas. I was raised in a home where English was a first language, and grammar was second-nature. It's something that came naturally, so I never had to explain why, I just had to do it because it looked right. 

   Then, I became a tutor. 

   Holy shit, I became a tutor and all of a sudden I was being asked to talk to these English Second Language students who wanted explanations and I didn't know how to talk to them at all. I couldn't explain the grammar I was using, simply because I didn't know how. Luckily, with some experience and guidance, I figured it out. Also... here is this awesome link: Grammar Bytes! This is an awesome resource for grammar and punctuation -- and it explains it in a way that...you know...is understandable. 

   Let's get to the fun stuff. Typography. How does it work? Is it effective? When do we need images? The image above is very basic, simple typography. However, everything was calculated, down the space between letters, to the distance between the letters and the white frame surrounding them. Below, we see a *humorous* typography image with specific branding implications. If the image wasn't there... would we still get the joke?

   Here, an example of 2-D printing. Still cool, but slightly less *savvy* and significantly more hipster.

                                   

   Then, the implications of GIFs come into play. Now, this isn't a GIF, cut imagine if it were. These letters were hung on strings from a tree branch, where they were set free to move, tangle, and confuse. But, what does that add? What meaning or relevance does it bring to an otherwise insignificant phrase?

   The next two images show a more classical approach to typography, but with a significantly more modern twist. Images are added, but the images are specifically text-driven. Do they add to the typography? Does the meaning change, or is it just more visually pleasing? Ponder forth, young grasshoppers.